Photo of the Day: December 6, 2017

Remember when St. Germain was the only elderflower spirit on the market? Not the case anymore. As profiled here, St. Elder proves to be worthy competition in what has always been a pretty pricey genre of liquors. Actually, it tastes exactly the same as St. Germain, and at less than half the price. Now there is something called Giffard moving in. But how much can this tiny market hold? As long as St. Elder maintains the same quality and price, there will be no need to buy anything else when in the mood for elderflower.

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